{"id":18596,"date":"2018-03-21T12:40:24","date_gmt":"2018-03-21T11:40:24","guid":{"rendered":"https:\/\/sport.luiss.it\/?p=18596\/"},"modified":"2026-04-03T17:50:44","modified_gmt":"2026-04-03T15:50:44","slug":"iulia-run-naming-logo-e-identita-della-corsa","status":"publish","type":"post","link":"https:\/\/sport.luiss.it\/en\/2018\/03\/21\/iulia-run-naming-logo-e-identita-della-corsa\/","title":{"rendered":"IULIA RUN: naming, logo e identit\u00e0 della corsa!"},"content":{"rendered":"<p>Il 22 aprile parte la IULIA RUN, la prima corsa nata dalla volont\u00e0 congiunta dell&#8217;Associazione Sportiva LUISS e del <a href=\"https:\/\/www.liceogiuliocesare.it\/pagina.asp?pagina=home\">Liceo Giulio Cesare<\/a>, anche in collaborazione con il<a href=\"https:\/\/www.comune.roma.it\/pcr\/it\/municipio_ii.page\"> Municipio Roma II<\/a> e <a href=\"https:\/\/www.liceogiuliocesare.it\/pagina.asp?pagina=exalunni\">l&#8217;Associazione ex alunni Giulio Cesare<\/a>, di unire le proprie forze per vivere una giornata all&#8217;insegna dello sport.<\/p>\n<p>Per la realizzazione della visual identity della manifestazione si \u00e8 scelto di partire dal naming, che riprende la denominazione dello storico liceo romano Giulio Cesare, per poi passare alla definizione del\u00a0logo, che non si limita al solo concetto \u201cvisivo\u201d ma porta con s\u00e9 alcuni valori pi\u00f9 intrinseci, come la filosofia e la missione\u00a0accademica e sportiva: l\u2019icona del capitello richiama infatti l\u2019immagine simbolo della LUISS, significante per l&#8217;appunto la conoscenza accademica, ed \u00e8 unita alla corona d\u2019alloro simbolo di sapienza dei campioni olimpici nell\u2019antichit\u00e0 latina e greca.<\/p>\n<p>La scelta dei colori \u00e8 poi facilmente venuta da se&#8217;: il colore verde della corona d\u2019alloro richiama quello dei campioni olimpici e insieme rappresenta il gesto di Giulio Cesare, che rifiut\u00f2 la corona d\u2019oro degli imperatori; al verde si \u00e8 scelto poi di unire il classico pantone blu che rappresenta l&#8217;universit\u00e0 LUISS.<\/p>\n<p>Ricordando il detto latino &#8220;Ad impossibilia nemo tenetur&#8221;,\u00a0 scegli di divertirti, iscriviti alla IULIA RUN e corri insieme a noi!<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/goo.gl\/forms\/Gi71IVl7AuN8kMJh2\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18601\" src=\"https:\/\/sport.luiss.it\/wp-content\/uploads\/2018\/03\/bottone_iscriviti_01.gif\" alt=\"bottone_iscriviti_01\" width=\"312\" height=\"102\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il 22 aprile parte la IULIA RUN, la prima corsa nata dalla volont\u00e0 congiunta dell&#8217;Associazione Sportiva LUISS e del Liceo Giulio Cesare, anche in collaborazione con il Municipio Roma II [&hellip;]<\/p>\n","protected":false},"author":521,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[175,186,37,140],"tags":[],"class_list":["post-18596","post","type-post","status-publish","format-standard","hentry","category-news-atletica-leggera","category-news-eventi","category-news-squadre","category-primo-piano"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IULIA RUN: naming, logo e identit\u00e0 della corsa! 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