Pleasure of Cycling: AS Luiss and BMW together for Cycling

  • 22 January 2021

The Luiss Sports Association is pleased to announce the new partnership with BMW, a leading company in the automotive industry, which will be AS Luiss Official Partner and Main Sponsor of the Cycling Team.

The company has decided to support the team led by Technical Director Luigi Bielli, which this year will have a new testimonial: the Top Athlete Letizia Paternoster. Star of Italian and international cycling, Letizia in 2019 collected 6 gold medals between World Cups and European Championships, and in September she started her academic path in Luiss. A student of the department of Political Science, she is in fact part of the Luiss Sport Academy program, which allows athletes to concile sporting and educational activities.

BMW and AS Luiss share safety, dynamism, innovation and sports performance, values that have always accompanied the two realities, inserting them in a panorama of excellence, expressed even in periods of uncertainty such as the one we are living.

Luigi Abete, President of AS Luiss, expressed his satisfaction, seeing in this partnership a new support to the combination of sport and study, in the wake traced so far by the Luiss University, and a new opportunity to raise and share those values embodied in the sporting soul of AS Luiss and BMW, hoping for a long and fruitful collaboration.

Other authoritative voices also spoke about the announcement:

Federico Izzo, BMW Marketing Director for Italy.
“The partnership with AS Luiss is part of a framework of initiatives that sees the commitment of BMW, as a company constantly looking to the future, in favor of numerous projects related to the university world, to bet decisively on the skills and talent that young people can express.”

Renato Di Rocco, FCI President
“Pleased to learn of the new partnership between two absolute excellences in their fields, which confirm the leadership of the training course. We are confident that the presence of a top athlete, such as Letizia, can ensure and expand the basic values of the agreements, such as sacrifice, commitment, an excellent profit in the study and sport practice, respect for the environment and testimonial of green mobility and territorial promotion. Values that cycling and cycling represent and guarantee in their greatest expression”.

Letizia Paternoster, Luiss Top Athlete Cycling
“Proud to be part of the AS Luiss family that once again demonstrates its attention in the choice of partners: I welcome the news of this new partnership with BMW that I am sure will bring new and even stronger incentives to improve more and more both in sport and in study.”