News among the partnerships of AS Luiss: BMW Italy, Capital Advisory and VmWay become Official Partners, Probios Partner of the Luiss Sport Lab

The AS Luiss Community Partner is growing: four new companies have decided to support the sports project of the Luiss University: BMW Italy, Capital Advisory, VmWay and Probios.

BMW Italia, a leading company in the automotive sector, has become AS Luiss Official Partner and Main Sponsor of the Cycling Section, which this year will have a new godmother: Top Athlete Letizia Paternoster, star of Italian and international cycling that only in 2019 has collected 6 gold medals between World Cups and European Championships, she started last September her path at Luiss studying Political Science.

Federico Izzo, BMW Marketing Director for Italy: “The partnership with AS Luiss is part of a framework of initiatives that sees the commitment of BMW Italy, as a company constantly looking to the future, in favor of numerous projects related to the university world, to bet decisively on the skills and talent that young people can express.”

Capital Advisory, a consulting firm specializing in tax, corporate, commercial and fiscal matters, has become an AS Luiss Official Partner and Main Sponsor of the Tennis section.

Alessandro Papa, CEO Capital Advisory: “We are convinced that this partnership will contribute to the strengthening of our brand identity. For us, sport means well-being and therefore success: this is an essential equation for the good performance of a company. This is why we have decided to support the activities of the Luiss Sports Association”.

VmWay, a company that has been operating since 2013 on the national territory offering structured services in Information and Communication Technology -as well as one of the Italian companies that has achieved the highest growth in turnover between 2014 and 2017 (164.37%)- has become AS Luiss Official Partner and Main Sponsor of the Golf Section.

Andrea Celli, CEO and Founder VmWay: “Golf is a sport that pushes you to always take yourself beyond your limit. Concentration is a key aspect, as is knowing how to manage stress and the determination to reach goals. My passion for this sport and the values that accompany it have made us choose to support it at the University”.

News also regarding the Luiss Sport Lab, which welcomes Probios, a leading company in Italy in the distribution of organic foods, among its partners.

The partnership was created with the aim of developing research protocols that, through a diet based on organic foods, aim to improve sports performance and, more generally, contribute to the spread of a conscious consumption of healthy foods. Probios has also become Main Sponsor of the AS Luiss Volleyball Section.

Renato Calabrese, Probios General Manager: “We are proud to share with Luiss a wealth of experience and knowledge that comes from over 40 years of activity related to the world of organic food. The Luiss Sport Lab study will allow us to bring young people even closer, helping to increase their awareness of the world of organic food and the role of sport in their growth path”.